Yossie Hollander Interviewed by Frank Gaffney

Saturday, August 23, 2014

The following was written by Landon Hall and published on FuelFreedom.org:

Americans often get caught up in where we get our oil, convinced that the goal should be to reduce our dependence on imported resources.

Although that’s an admirable goal, the origin of the oil we use isn’t as important as the fact that it’s too expensive, Fuel Freedom chairman and co-founder Yossie Hollander said this week on Frank Gaffney’s “Secure Freedom Radio” show.

To listen to the ten-minute segment, click here.

Gaffney, who is also a Washington Times columnist, began the segment with Yossie Hollander, co-founder of Fuel Freedom Foundation, by asking whether the United States is “too dependent on world energy supplies, and the possibility that they might be interrupted.”

“I think people sometimes mistake the issue of dependency on oil as an import issue or an export issue,” Yossie replied. “The problem is the price. If oil was $1 a barrel, we wouldn’t mind if we imported it from anywhere in the world, because it wouldn’t fund anything that was operating against us.”

This line of thought highlighted one of the key pillars of Fuel Freedom’s message: That the wealth created by expensive oil often ends up underwriting violent extremist groups.

“If we reduce the price of oil to $50, $60 a barrel, then we can de-fund those elements,” Yossie said.

The price of Brent crude rose by $1.26 on Friday, to $103.40 a barrel, largely on concerns about the conflict along the Russia-Ukraine border.

Yossie explained that the solution is to “allow us choice at the pump” by forcing gasoline to compete with other fuels like ethanol and methanol. Alcohol fuels can be processed from a variety of resources widely available in the U.S., including corn, natural gas, garbage and biomass.

“We have so many resources that can produce liquid fuels that are cheaper than gasoline by at least a dollar a gallon,” he said.

Asked by Gaffney what needs to happen to clear the way for competition, Yossie said:

“I think what we’re promoting the most is the ability to covert your car. We figure that most of the cars built in the last 20 years can probably be converted to run on various liquid fuels, all in the same tank. And that can be done for less than $300 per car, if the regulations allowed it.”

All of these issues are laid out in the Fuel Freedom-produced documentary, “PUMP,” coming to theaters in September. Which Gaffney is eager to see.

“Fuel choice is the name of the game, it seems to me,” he said. “I think this is a tremendously important initiative. I look forward to seeing the movie.”


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Landon Hall has more than 20 years of experience as a reporter and editor, including a decade at The Associated Press in Portland, Oregon, and New York City.


Fuel Choice Now

Friday, July 25, 2014

Sign up for updates at FuelChoiceNow, a national advocacy campaign that supports policies that will bring competitiveness and choice to the U.S. transportation fuel marketplace. They are promoting something very similar to what we promote here on OpenFuelStandard.org:

Offering drivers the option of buying clean, low cost transportation fuel alternatives.

Reducing America's dependence on foreign oil.

Creating fuel sector jobs and economic growth.

Catalyzing the development of alternative fuel infrastructure.

Reducing carbon emissions and other pollutants from fuels and vehicles.

believes that U.S. transportation fuel markets should be competitive, and consumers should have a choice at the pump. They think policymakers should take every reasonable step to open U.S. transportation fuel markets to alternative fuels because the economic consequences of oil dependence are severe. Virtually every facet of our economy is tied to oil prices. When oil prices spike, the costs of living and doing business follow.

They point out that oil price shocks and price manipulation by OPEC cost the U.S. economy roughly $1.9 trillion from 2004 to 2008, according to the U.S. Department of Energy. And 75 cents of every dollar spent on petroleum is exported out of the country, at the rate of almost $1 billion per day (source: ILSR, U.S. DOE).

Our economy will become more strained as the worldwide demand for oil increases and global oil reserves become more depleted and expensive. Over the course of history, a recession has followed every major oil shock, according to the U.S. Department of Energy. That would no longer happen with sufficient alternative fuels (and cars that can burn them) on American roads.

The more difficult-to-reach oil resources are dirtier (e.g. tar sands, thermally-enhanced oil recovery, heavy oil) and come with serious ecological risk (e.g. deep water spills such as the BP Gulf Spill).

There are affordable ways to significantly increase market access for alternative fuels in the immediate term. Flex Fuel Vehicles (FFVs) run on virtually any blend of ethanol, methanol and gasoline, and cost no more than gasoline-only cars. FFV technology is very cheap and already commercialized. In Brazil, about 90 percent of all new vehicles sold are flex-fuel, including those manufactured by well-known U.S. automakers.

Aggressive deployment of FFVs would immediately open U.S. fuel markets to robust fuel competition (rather than the feeble competition we have now). The costs of FFV deployment are very low and the Return on Investment (ROI) is extremely high. Aggressive FFV deployment comes at no cost to the U.S. Treasury.

Open fuel markets are critical to unfettering the natural market forces that will lead to major infrastructural developments (e.g. blender pumps).

Sign up for their updates here: Subscribe to FuelChoiceNow.
You can also find them on Facebook: FuelChoiceNow on Facebook.

FuelChoiceNow is supported by alternative fuel production and technology companies, investors, and other clean tech entities.

FuelChoiceNow has a great lineup of supporters, and they share a common vision in which alternative fuels play an increasing role in an open and competitive U.S. transportation fuel marketplace that offers consumers a choice at the pump, allows alternative fuels to compete on a level playing field, and reduces U.S. dependence on foreign oil.

FuelChoiceNow strongly supports the aggressive deployment of Flex Fuel Vehicles (FFVs) as one of easiest and most affordable strategies to bring consumer choice to the pump in the immediate term, but also supports a longer term portfolio approach that includes electric vehicles, compressed natural gas vehicles, hybrids, and other practical alternatives.

Campaign Supporters:


Abengoa Bioenergy

Advanced Technology Ventures


Battery Ventures

BlueFire Renewables


Craton Equity Partners


Fulcrum Bio Energy

Globespan Capital Partners




Mohr Davidow Ventures

Nth Power


Osage Bio Energy

Paladin Capital Group

Propel Fuels




The above is an edited compilation of several of FuelChoiceNow's web pages.


A New Movie About Fuel Choice and Fuel Competition

Monday, July 21, 2014

Is this what future fuel stations will look like?
The following is an announcement from Fuel Freedom Foundation:

For more than a year, Fuel Freedom Foundation has been working on a project that makes the case for fuel choice at the pump.

Call it the perfect vehicle for our mission. And it's ready for a close-up.

That project is "PUMP," a full feature film directed by Joshua and Rebecca Tickell, and narrated by Jason Bateman, set to open in select cities on Friday, September 12th, 2014, expanding to additional markets on September 19th.

PUMP is an inspiring, eye-opening documentary that tells the story of America’s addiction to oil, from its corporate conspiracy beginnings to its current monopoly today, and explains clearly and simply how we can end it — and finally win choice at the pump.

Watch the trailer: PUMP Preview.

Today oil is our only option of transportation fuel at the pump. Our exclusive use of it has drained our wallets, increased air pollution and sent our sons and daughters to war in faraway lands. As "PUMP" expertly explains, it doesn't have to be this way. Through the use of a variety of replacement fuels, we will be able to fill up our cars — cheaper, cleaner and American made — and in the process, create more jobs for a stronger, healthier economy.

The film features notable experts such as John Hofmeister, former President of Shell Oil US; Elon Musk, CEO of Tesla Motors; Peter Goldmark, former president of the Rockefeller Foundation; and other noteworthy figures who share their passionate views and knowledge.

Fuel choice will help bring down prices for all fuels, while spurring innovation and driving job growth. Choice also will strengthen U.S. national security by reducing the need to send our sons and daughters around the world to protect the flow of imported oil. Choice will slow the production of greenhouse gases that harm the atmosphere and impact our health.

An important film for anyone who drives or owns a car, PUMP will inform the audience how to change their lives for the better: save money, create jobs and improve the environment.

We're extremely proud of "PUMP," because it's more than just a movie. It's a call to action. But we can't make this movement achieve results without your help. Start by watching the trailer: Share it, discuss it with your friends, and tell us what you think.

Then keep the conversation going, because a chorus of voices will change the system.

​Thank you for supporting the movement!

The Fuel Freedom Foundation Team


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