Guerrilla Marketing for the Open Fuel Standard

Monday, July 25, 2011

Do you want to wake more people up to the possibilities of the Open Fuel Standard? You can begin your own guerrilla marketing campaign right from your computer. Here's how.

First, sign up for Google News Alerts. It's easy to sign up and it's free. Use the keywords "national security" and click the option to send you something every day. When it sends you articles about national security, go to the article and see if you can make a comment on it. If so, let people know we have a piece of legislation that would do wonders for our national security. Explain the concept. Leave links. Do your best persuasion job.

If you want to do more, you can sign up for as many Google News Alerts as you want. Add one for "economic recovery" and "air pollution" and "energy independence." And so on.

When you put in these search terms, use quotation marks so you'll only get articles with those two words in that order rather than articles that just happen to include both the words used separately (read more about that). It's a good way to narrow down your searching to just what you're looking for.

Let's get the word out. Not enough people know the Open Fuel Standard Act exists. We need more recruits pushing their Members of Congress to co-sponsor the bill.

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